Privacy Policy

Effective Date: January 12, 2026

Welcome to The Bracket Challenge, a fantasy sports website operated by Dark Horse Fantasy Sports Inc. ("Dark Horse Fantasy Sports," "DHFS," "we," "us," or "our"). The Bracket Challenge is inspired by the Natural Selection Tour, but is not affiliated with, endorsed by, or an official partner of the Natural Selection Tour.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website and related services, including the mobile app.

1. Information We Collect

We collect information from you in the following ways:

a) Information You Provide

When you create an account or use The Bracket Challenge, you may provide:

  • Name
  • Email address
  • Password (encrypted)
  • Profile details (e.g., team or league names)
  • Messages posted in any chatrooms

b) Automatically Collected Information

When you access the site or app, we automatically collect:

  • IP address
  • Browser and device information
  • Usage data such as pages viewed and interactions
  • Cookies and similar tracking technologies

c) Third-Party Authentication

If you sign in using providers like Google, Apple, or Facebook, we may receive your name, email, and profile image. We do not receive your third-party passwords.

d) Firebase Services

We use Firebase services including Firebase Authentication, Firebase Analytics, and Crashlytics. These services may collect device identifiers, usage information, and crash reports to help us operate and improve the app. This data is used solely for app functionality and analytics, and is not used for tracking across other apps or services.

2. How We Use Your Information

We use your information to:

  • Create and manage user accounts
  • Authenticate users and enhance security
  • Operate and improve The Bracket Challenge
  • Send transactional emails (verification, password reset, league notifications)
  • Provide support and respond to inquiries
  • Analyze website usage and performance
  • Prevent fraud, abuse, and unauthorized access

We do not sell your personal information, and we do not share it for advertising or tracking purposes.

3. Emails and Communications

We may send you essential service emails, including:

  • Account verification emails
  • Password reset links
  • League, bracket, and competition updates

You can unsubscribe from non-essential emails at any time.

4. Cookies and Tracking Technologies

We use cookies to keep you logged in, enhance functionality, and analyze website performance. You may disable cookies in your browser, but some features may not function properly. We do not use cookies or collected personal information for advertising or tracking outside this app.

5. Data Sharing and Disclosure

We do not sell your data. We only share information with:

  • Hosting and infrastructure providers
  • Authentication and security providers
  • Email delivery services
  • Analytics platforms (e.g., Firebase Analytics)

These partners may only use your data to perform services on our behalf.

6. Data Security

We use reasonable administrative, technical, and physical measures to safeguard your information. However, no online system is completely secure.

7. Data Retention

We keep your information as long as your account is active or as required by law. You may request account deletion at any time.

8. Sign in with Apple

If you sign in with Apple, your email and name are handled securely via Apple’s authentication service. We do not access your Apple password, and your information is used solely for account functionality and personalization.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically, including to reflect changes to our services or corporate structure. We encourage you to review it regularly for any updates.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact Dark Horse Fantasy Sports Inc., the operator of The Bracket Challenge, at: contact@thebracketchallenge.com